About

Creative & design practice of Madrid based art director Jose Houdini, established in 2016 and focused on developing distinctive visual identities for international clients in a wide range of fields such as music, fashion and culture, amongst others. With an approach led by strong conceptualization and keen eye for detail, J.H. crafts unique solutions for physical and online performances, constantly exploring the intersection between progressive and timeless aesthetics.

Experience

Present

N-E

2021 – 2021

NOHO

2020 – 2022

Freelance

2019 – 2020

Blur Films

2018 – 2019

Deutsche & Japaner

Services

Design Consultancy

Web Development

Art direction

Visual Identity

Editorial Design

Three-D Imagery

Naming

Logotype

Custom Type

Press

2019

Komma Magazine

2019

New Aesthetic ’19

Contact

  • Amelia Pérez de Villar
  • Web Design, Coding
  • for Amelia Pérez de Villar
  • Amelia Pérez de Villar
  • for Amelia Pérez de Villar

Website design and development for Amelia Pérez de Villar, consolidated translator and novelist based in Madrid with +30year experience in the literary fields.

Visit website

  • 00º 00' 00" with Fabio Florez
  • Identity
  • for Ayawaskha Gastro
  • 00º 00' 00" with Fabio Florez
  • for Ayawaskha Gastro

Visual identity for Ayawaskha, a gastronomic project that represents the perfect blend between ecuadorian roots and contemporary european cuisine.

Located in Madrid city center and run by chef Miguel Ángel Méndez, AW serves a 360º cultural trip to Chinchasuyu’s tradition and legacy.

  • Vicálvaro at N-E
  • Poster
  • for Ayto. de Madrid
  • Vicálvaro at N-E
  • for Ayto. de Madrid

Identity and posters for the Christmas cycle of VICÁLVARO’S INTERNATIONAL FESTIVAL OF ORGAN AND BAROQUE MUSIC. Made at N-E.

  • Business Card(board)
  • Logotype, Print
  • for Shoddy
  • Business Card(board)
  • for Shoddy

Logotype + bussiness cards for Shoddy, a creative agency and film production company based worldwide and developing 360º projects for artists and companies.

  • N. C. B.
  • Cover Artwork
  • for La M.O.D.A.
  • N. C. B.
  • for La M.O.D.A.

Art direction and design for ‘N.C.B.’ (‘Nuevo Cancionero Burgalés), the new release by la M.O.D.A. , an album that arises after the discovery of two songbooks from the last century, written by Federico Olmeda (1903) and Antonio José (1932), which compile popular folklore songs from Burgos. The title is a tribute to these books.

Speaking about universal and timeless feelings and situations, and despite their antiquity, the lyrics of N.C.B. make a cornerstone between the voices of several generations. A very special work that gets closer to the band’s roots and ancestors.

  • Plaza de España at N-E
  • Campaign
  • for Ayto. de Madrid
  • Plaza de España at N-E
  • for Ayto. de Madrid

Campaign for the reopening of PLAZA DE ESPAÑA, an iconic location that’s been under re-construction for the past two years. Highlighting the idea of ” The NEW CENTER OF THE CENTER OF MADRID”, N-E developed six messages to invite citizens and visitors to (RE) DISCOVER this quintessential area.

Animation by White Horse.
Campaign photos by Mario Rey.

  • Vasos Vacíos
  • Packaging
  • for La M.O.D.A.
  • Vasos Vacíos
  • for La M.O.D.A.

Design for the 10th year anniversary wine label of la M.O.D.A. – inspired by their distinctive uniform.

  • Amor Fati
  • Apparel
  • for Serialmes
  • Amor Fati
  • for Serialmes

Established in Madrid as a collaborative design project, Serialmes does monthly apparel collabs with national graphic designers. For September’s 2020 debut issue, JH was invited to design a screen printed t–shirt based out a concept of own choice.

“Amor Fati” references a stoic concept, later present in Nietzsche and Albert Camus works, that dictates embracing fate as something positive long–term, even when it comes to suffering or adversity. An extremely avant–garde philosophical approach specially during current times.

Photography by Horseblinder.

  • Antídoto Club
  • Identity
  • for Pillen Pillen
  • Antídoto Club
  • for Pillen Pillen

Online identity for Antídoto Club, a club night happening every thursday in Madrid promoting upcoming and underground artists in urban music.

  • Novaa at Deutsche & Japaner
  • Cover Artwork
  • for Novaa
  • Novaa at Deutsche & Japaner
  • for Novaa

Artwork, packaging and miscellaneous implementations for “Novaa” debut album at Novalty (label). Made with and for Deutsche & Japaner.

  • Jungle Music
  • Poster
  • for Personal Project
  • Jungle Music
  • for Personal Project

Limited & numbered run on Semi-Glossy 135g Couche paper, 50x70cm.

  • CG003 — ATT
  • Print
  • for CLUB GRAPHIX
  • CG003 — ATT
  • for CLUB GRAPHIX

CLUB GRAPHIX IS A REPOSITORY OF SELECTED MEMORABILIA AND VISUAL REFERENCES FROM THE ROOTS OF THE SPANISH ELECTRONIC MUSIC SCENE CURATED BY BLASTTO.

ISSUE 3 FEATURED ATTICA, ALSO KNOWN AS THE TEMPLE OF BAKALAO, AN ICONIC PILLAR IN MADRID’S ELECTRONIC MUSIC CULTURE.

  • 11 Razones
  • Cover Artwork
  • for Universal Spain
  • 11 Razones
  • for Universal Spain

Album artwork, custom lettering and packaging for Aitana Ocaña’s latest release “11 Razones”, an album inspired by 00’s pop-punk and teenage breakups. Creative direction by Shoddy.eu. Album photography by Félix Valiente.

(Last update: March 5, 2022)