About
Creative & design practice of Madrid based art director Jose Houdini, established in 2016 and focused on developing distinctive visual identities for international clients in a wide range of fields such as music, fashion and culture, amongst others. With an approach led by strong conceptualization and keen eye for detail, J.H. crafts unique solutions for physical and online performances, constantly exploring the intersection between progressive and timeless aesthetics.
Experience
Freelance
Services
Design Consultancy
Web Development
Art direction
Visual Identity
Editorial Design
Three-D Imagery
Naming
Logotype
Custom Type
âŠ
Press
Komma Magazine
New Aesthetic ’19
Contact
info@josehoudini.es
(+34) 689 219 247
- Amelia PĂ©rez de Villar
- Web Design, Coding
- for Amelia PĂ©rez de Villar
- Amelia PĂ©rez de Villar
- for Amelia PĂ©rez de Villar
Website design and development for Amelia PĂ©rez de Villar, consolidated translator and novelist based in Madrid with +30year experience in the literary fields.
- 00Âș 00' 00" with Fabio Florez
- Identity
- for Ayawaskha Gastro
- 00Âș 00' 00" with Fabio Florez
- for Ayawaskha Gastro
Visual identity for Ayawaskha, a gastronomic project that represents the perfect blend between ecuadorian roots and contemporary european cuisine.
Located in Madrid city center and run by chef Miguel Ăngel MĂ©ndez, AW serves a 360Âș cultural trip to Chinchasuyuâs tradition and legacy.
- VicĂĄlvaro at N-E
- Poster
- for Ayto. de Madrid
- VicĂĄlvaro at N-E
- for Ayto. de Madrid
Identity and posters for the Christmas cycle of VICĂLVARO’S INTERNATIONAL FESTIVAL OF ORGAN AND BAROQUE MUSIC. Made at N-E.
- Business Card(board)
- Logotype, Print
- for Shoddy
- Business Card(board)
- for Shoddy
Logotype + bussiness cards for Shoddy, a creative agency and film production company based worldwide and developing 360Âș projects for artists and companies.
- N. C. B.
- Cover Artwork
- for La M.O.D.A.
- N. C. B.
- for La M.O.D.A.
Art direction and design for âN.C.B.â (âNuevo Cancionero BurgalĂ©s), the new release by la M.O.D.A. , an album that arises after the discovery of two songbooks from the last century, written by Federico Olmeda (1903) and Antonio JosĂ© (1932), which compile popular folklore songs from Burgos. The title is a tribute to these books.
Speaking about universal and timeless feelings and situations, and despite their antiquity, the lyrics of N.C.B. make a cornerstone between the voices of several generations. A very special work that gets closer to the bandâs roots and ancestors.
- Plaza de España at N-E
- Campaign
- for Ayto. de Madrid
- Plaza de España at N-E
- for Ayto. de Madrid
Campaign for the reopening of PLAZA DE ESPAĂA, an iconic location that’s been under re-construction for the past two years. Highlighting the idea of ” The NEW CENTER OF THE CENTER OF MADRID”, N-E developed six messages to invite citizens and visitors to (RE) DISCOVER this quintessential area.
Animation by White Horse.
Campaign photos by Mario Rey.
- Vasos VacĂos
- Packaging
- for La M.O.D.A.
- Vasos VacĂos
- for La M.O.D.A.
Design for the 10th year anniversary wine label of la M.O.D.A. â inspired by their distinctive uniform.
- Amor Fati
- Apparel
- for Serialmes
- Amor Fati
- for Serialmes
Established in Madrid as a collaborative design project, Serialmes does monthly apparel collabs with national graphic designers. For Septemberâs 2020 debut issue, JH was invited to design a screen printed tâshirt based out a concept of own choice.
âAmor Fatiâ references a stoic concept, later present in Nietzsche and Albert Camus works, that dictates embracing fate as something positive longâterm, even when it comes to suffering or adversity. An extremely avantâgarde philosophical approach specially during current times.
Photography by Horseblinder.
- AntĂdoto Club
- Identity
- for Pillen Pillen
- AntĂdoto Club
- for Pillen Pillen
Online identity for AntĂdoto Club, a club night happening every thursday in Madrid promoting upcoming and underground artists in urban music.
- Novaa at Deutsche & Japaner
- Cover Artwork
- for Novaa
- Novaa at Deutsche & Japaner
- for Novaa
Artwork, packaging and miscellaneous implementations for âNovaaâ debut album at Novalty (label). Made with and for Deutsche & Japaner.
- Jungle Music
- Poster
- for Personal Project
- Jungle Music
- for Personal Project
Limited & numbered run on Semi-Glossy 135g Couche paper, 50x70cm.
- CG003 â ATT
- for CLUB GRAPHIX
- CG003 â ATT
- for CLUB GRAPHIX
CLUB GRAPHIX IS A REPOSITORY OF SELECTED MEMORABILIA AND VISUAL REFERENCES FROM THE ROOTS OF THE SPANISH ELECTRONIC MUSIC SCENE CURATED BY BLASTTO.
ISSUE 3 FEATURED ATTICA, ALSO KNOWN AS THE TEMPLE OF BAKALAO, AN ICONIC PILLAR IN MADRIDâS ELECTRONIC MUSIC CULTURE.
- 11 Razones
- Cover Artwork
- for Universal Spain
- 11 Razones
- for Universal Spain
Album artwork, custom lettering and packaging for Aitana Ocañaâs latest release â11 Razonesâ, an album inspired by 00âs pop-punk and teenage breakups. Creative direction by Shoddy.eu. Album photography by FĂ©lix Valiente.