Creative practice of spanish art director and designer Jose Houdini, developing striking projects for international clients since 2016 in a wide range of fields such as music, fashion, culture & more.
With an approach led by strong conceptualization, intuition and attention to detail, JH crafts unique visual identities, constantly exploring the line between progressive and timeless aesthetics.
Art direction and design for ‘N.C.B.’ (‘Nuevo Cancionero Burgalés), the new release by La M.O.D.A. , an album that arises after the discovery of two songbooks from the last century, written by Federico Olmeda (1903) and Antonio José (1932), which compile popular folklore songs from Burgos. The title is a tribute to these books.
Speaking about universal and timeless feelings and situations, and despite their antiquity, the lyrics of N.C.B. make a cornerstone between the voices of several generations. A very special work that gets closer to the band’s roots and ancestors.
• Campaign photography by Sharon López.
Visual identity for Ayawaskha, a gastronomic project that represents the perfect blend between ecuadorian roots and contemporary european cuisine. Located in Madrid city center and run by chef Miguel Ángel Méndez, AW serves a 360º cultural trip to Chinchasuyu’s tradition and legacy.
• Staff uniform designed & developed by LATIGO®
Established in Madrid as a collaborative design project, Serialmes does monthly apparel collabs with national graphic designers. For September’s 2020 debut issue, JH was invited to design a screen printed t–shirt based out a concept of own choice. “Amor Fati” references a stoic concept, later present in Nietzsche and Albert Camus works, that dictates embracing fate as something positive long–term, even when it comes to suffering or adversity. An extremely Avant–Garde philosophical approach specially during current times.
• PHOTOGRAPHY BY HORSEBLINDER.
Artwork, packaging and miscellaneous implementations for “Novaa” debut album at Novalty (Label). Made with and for Deutsche & Japaner.
• Photography Anna Tiessen.
© Deutsche & Japaner
ADRIÁN LORCA IS A MULTIDISCIPLINARY PROFILE WORKING IN THE REALM OF STYLING, CREATIVE CONSULTANCY FOR ARTISTS AND PRODUCTION OF AUDIOVISUAL PROJECTS ACROSS FASHION AND COMMUNICATION. PROVIDING A UNIQUE VISION AND A CURATED FASHION ARCHIVE, ADRIÁN CRAFTS A UNIQUE WORLD FOR EVERY PROJECT, TAILORING ITS NEEDS AND WORKING CLOSELY WITH A FULL-FOCUS CREATIVE NETWORK INCLUDING ART/CREATIVE DIRECTION, DESIGN, STYLING, PHOTOGRAPHY, PRODUCTION/FILMMAKING AND BRAND CONSULTANCY.
Series of posters for Vicálvaro’s christmas concerts, made with and for N-E.
N-E in collaboration with WHITE HORSE designed the identity for the Christmas cycle of VICÁLVARO’S INTERNATIONAL FESTIVAL OF ORGAN AND BAROQUE MUSIC in Madrid.
Mughal is a typeface born from contemporary references and historical research in Mannheim, developed in collaboration with Fabio Florez. Blending formal aspects from oriental glyphs and building patterns similar to blackletter, the result is an elegant, sleek yet deconstructed and aggressive display font, perfect for posters, websites, album artworks, etc.
Mughal is available for purchase on Typelab.
Merchandise for “Catharsis”, a mix by Jose Houdini released on 2018 and recorded in Mannheim, Germany.
Design for the 10th year anniversary wine label of La M.O.D.A. – inspired by their distinctive uniform.
Club Graphix is a repository of selected memorabilia and visual references from the roots of the Spanish electronic music scene curated by Blastto. Issue 3 featured Attica, also known as the temple of Bakalao, an iconic pillar in Madrid’s electronic music culture.
Spread designed by Jose Houdini.
Digital cover for Shiroi Kitsune’s remix compilation released in 2019.
Zine and brochure as presentation of Pirahã’s AW18 collection, Plata, designed and developed by Jose Houdini in collaboration with Stalin Vivanco.
Photography by Rodrigo Quirante.