MADRID,
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About

Creative practice of spanish art director and designer Jose Houdini, developing striking projects for international clients since 2016 in a wide range of fields such as music, fashion, culture & more.

With an approach led by strong conceptualization, intuition and attention to detail, JH crafts unique visual identities, constantly exploring the line between progressive and timeless aesthetics.

Experience

Selected Clients

  • Audiomatic
  • Loewe
  • Ayto. de Madrid
  • Shoddy
  • Carnale
  • Universal Music
  • e/s/d Madrid
  • Vivir Rodando
  • Le Petit Archive
  • Warner Music

Features

Services

  • Art Direction
    Editorial Design
    Visual Identity
    Web Design
    …

Contact

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N. C. B.
La M.O.D.A.
Packaging
2021
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0º 0′ 0″
with Fabio Florez
Ayawaskha
Identity
2020
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Amor Fati
Serialmes
Apparel
2020
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NOVAA
with D&J
Novalty
Packaging
2019
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11 Razones
with Shoddy
Aitana
Packaging
2020
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Adrián Lorca
Adrian Lorca
Website
2019
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  • Vicálvaro's Posters
  • Poster
  • 2021
Adrián Lorca

Series of posters for Vicálvaro’s christmas concerts, made with and for N-E.

N-E in collaboration with WHITE HORSE designed the identity for the Christmas cycle of VICÁLVARO’S INTERNATIONAL FESTIVAL OF ORGAN AND BAROQUE MUSIC in Madrid.

  • Mughal Poster
  • Personal Project
  • 2019
Adrián Lorca

Mughal is a typeface born from contemporary references and historical research in Mannheim, developed in collaboration with Fabio Florez. Blending formal aspects from oriental glyphs and building patterns similar to blackletter, the result is an elegant, sleek yet deconstructed and aggressive display font, perfect for posters, websites, album artworks, etc.

Mughal is available for purchase on Typelab.

  • Catharsis L/S Tee
  • Personal Project
  • 2018
Adrián Lorca

Merchandise for “Catharsis”, a mix by Jose Houdini released on 2018 and recorded in Mannheim, Germany.

  • Label for Vasos Vacíos
  • La M.O.D.A.
  • 2021
Adrián Lorca

Design for the 10th year anniversary wine label of La M.O.D.A. – inspired by their distinctive uniform.

  • CG003 — ATT
  • Club Graphix
  • 2020
Adrián Lorca

Club Graphix is a repository of selected memorabilia and visual references from the roots of the Spanish electronic music scene curated by Blastto. Issue 3 featured Attica, also known as the temple of Bakalao, an iconic pillar in Madrid’s electronic music culture.

Spread designed by Jose Houdini.

  • Cover for Kitsu's Club Toolzzz
  • Shiroi Kitsune
  • 2019
Adrián Lorca

Digital cover for Shiroi Kitsune’s remix compilation released in 2019.

  • *PRH–AW18
  • Pirahã
  • 2017

Zine and brochure as presentation of Pirahã’s AW18 collection, Plata, designed and developed by Jose Houdini in collaboration with Stalin Vivanco.

Photography by Rodrigo Quirante.